SEO: Avoiding the Black Hat business and Google Penguin

Search engine optimization for internet marketing

by Bernard-Charles

You might just be on the brink of making your website or blog the highest result in Google searches, and adding random words or phrases to improve your chances to get more traffic as a desperate plea. But, you are just earning your spot  in Black Hat SEO and are more than likely getting a visit from Google Penguin.

My Intro to Multimedia class is so exciting when I learn new things like the dark arts of search engine optimization (SEO)!

SEO is simply the ability for site creators to describe their site in keywords to help search engines understand how to categorize and rank the blog or website. However, people take advantage of this and create all sorts to exaggerate the benefits of SEO. For example: writing up text that matches the background color of the site page. Simply, crazy and too much work for my taste, but in April 2012, Google released a counter part to its search engine kingdom to weed out the bad apples.

And what better way to dispose or ban people who abuse SEO then to send out a fighting algorithmic penguin. According to

Google…is releasing a new search algorithm that it hopes will better catch people who spam its search results or purposely do things to rank better that are against Google’s publishers guidelines.

Google Penguin joins Google Panda (a positive loveable algorithm that helps determine good SEO application) to better sift through the ever expanding world wide web. I like that, but how can we avoid using bad SEO? reports that the search engine update targeted sites that have site-wide links and low-quality links.

Site-wide links are typically links found in a footer or header of a website that appears on every page on the website…The two cases that have been published also had too many links from low quality websites.

So check your site-wide links and make sure you don’t link to bad and distasteful websites to avoid being frozen in an icy cage of sardines for using bad SEO practices. Here is a list of things you can do to recover according to Huffington Post’s Ben Wood, managing director for iProspect:

  • Identifying possible links that may contravene the Google Webmaster Guidelines
  • Create content that is so useful/informative/entertaining that it begs to be shared, retweeted, ‘+1’d, and embedded on blogs that attract the same demographic of users that visit your site
  • Guest blogging, too, is a natural way of building brand recognition
  • Partnership with popular blogs in your industry means that more people will read your content, and the potential for natural back links, and natural traffic

There is no need to wear black hats and cheat the system if a crawling penguin is bound to find out, so be smart in your approach. I hope this helped you understand better about the ways of the world wide web and I can’t wait to share more awesome stuff. Meanwhile enjoy this infographic to learn more about Google Penguin vs Google Panda.

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