It goes to show that America’s most beloved talk show host can get grief from haters, but what does it mean for struggling youth. Do they really have hope even if their idols are belittled by homophobic hate?
JC Penney was recently criticized for choosing EllenDeGeneres as their spokesperson. And One Million Moms is the thorn causing all the negativity. The boisterous whiners claim on their online site that JC Penney is simply pulling a monkey see monkey do act.
By jumping on the pro-gay bandwagon, JC Penney is attempting to gain a new target market and in the process will lose customers with traditional values that have been faithful to them over all these years.
It doesn’t take a detective to understand JC Penney’s new direction for wanting to expand their target market. Why OMM do you have to present it like the store wants to act in secret. Companies like to expand their market. This means more money. I personally would love to expand and gain more dollars.
This is not DeGeneres’ first spokesperson job. Do you remember when she was working the camera for COVERGIRL? I don’t think COVERGIRL users stopped loving the makeup when DeGeneres appeared as the anti-aging model and sure enough they didn’t.
According to United Entertainment Group (the marketing agency that assisted with COVERGIRL campaigns with Taylor Swift, Queen Latifah, and Ellen DeGeneres) the relationship between COVERGIRL and DeGeneres was “unique and unexpected.”
We quickly built a strong relationship with Ellen’s team that enabled the brand to get the most out of the partnership and create a ground breaking campaign that drove a magnitude of sales growth not seen since in previous years.
My case is affirmed.
Now what does this mean for the LGBTQA youth who look up to DeGeneres. Well, there is always hope and DeGeneres shared her points on this matter Tuesday by publishing this YouTube video.
Here are the values I stand for: I stand for honesty, equality, kindness, compassion, treating people the way you want to be treated, and helping those in need…
These values that DeGeneres stands for should bring all youth together because love is certainly stronger than the societal chains of homophobia and bullying. If Ellen is your idol and inspiration, then I encourage you to stand up for what you believe in and not back down from people like One Million Moms.
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